Branding, Advertising and Marketing is at the core of everything I do. I help companies develop an identity, focus their mission and present their values and culture in a consistent and powerful way. Utilizing my expertise and experience in design methodology and marketing strategy to support the launch of a new company or product.
A brand is the core of all communication with your audience. A successful brand needs to convey the company’s style and personality in a way that will resonate with consumers. Throughout my advertising and marketing process, I explore specific elements or directions, explain their impact, and make recommendations on what we feel would build a successful campaign. The result is a brand that speaks to your audience just as much as it speaks to you.
I believe digital marketing should be driven by business goals and focused on the target audience. I use an integrated and flexible approach, utilizing diverse skill sets and a dedicated pursuit to constantly improving results.
NASCAR Campaign Wraps
AdvoCare International LP.
RETHINK WHAT YOU DRINK®
Rehydrate Campaign
AdvoCare Canada
Launch Campaign
Branding & Packaging
AdvoCare Fit™
SLAM®
Power On CampaignCONSULTATION
It all starts with a conversation, I get to know your business, your goals, your consumer and the problems we want to solve. I analyze your audience and use their traits and behavior as the foundation for all advertisement concepts, design, and development.
BRAND STRATEGY
I work with brands to design or understand their identity and develop an overarching brand strategy with tangibles such as objectives, goals, messaging and deadlines.
AUDIT PROCESS
After establishing the strategy and understanding goals and expectations, I dive into an extensive discovery process. Target audience research, interviews with key stakeholders and an ongoing collaborative communication with my clients are all a part of this process.
CONCEPT PHASE
My process is focused. I vigourously work through an intense concept phase where we explore ideas, styles and options for my clients specific project.
"THE PITCH"
After strategic consideration I propose directions, explain their impact, and make recommendations. The result is an execution that impacts your audience as much as it speaks to you.